07843203688
Welcome to Benchmark Media
Where effective advertising is everybody’s business
John Wanamaker
"Half the money I spend on advertising is wasted; the trouble is I don’t know which half"
Allow us to introduce ourselves…
Benchmark Media is a new kind of media agency - one where clients’ business outcomes are put right at the heart of everything that we do.
To show we’re serious about this, we build client KPIs into our commercial terms as standard. We believe that all parties having skin in the game is invaluable for driving business growth.
Unlike many agencies, we don’t claim to have all the answers on the tips of our tongues when we first meet you; nor in our proprietary tools; nor, even, from the marketing text books we’ve memorised. If only things were so easy.
Rather, we believe that every business/campaign/message is unique, requiring fresh, honest & creative thinking. This open-minded approach, coupled with a test and learn philosophy is what we’ve seen deliver the best marketing outcomes, and what sets us apart.
For media consultancy, marketing insights, media planning/buying and measurement solutions, we are establishing a new benchmark for the media industry. We hope to work with you as we deliver against this mission.
Our Services
We offer a broad range of agency and consultancy services, across the media and marketing mix. These include:
- Consultancy - media planning, buying, commercials & contractual, audits, measurement, campaign optimisation etc
- Media Planning - strategy, audience, channel
- Media Buying - digital and traditional
- Measurement - audit & recommendation
- KPIs - frameworks & implementation
- TV spot matching - implementation & reporting
- Business Intelligence Visualisation - performance reporting & analysis
- Scenario Planning - media & business performance forecasting
- Test & Learn - matrix & roadmap
- Test & Control - implementation & analysis
- Advanced Analytics - eg. MMM/econometrics
- Audience Insight - quant/qual + segmentation
- Category Insight - data & recommendation
- Customer Research - quant/qual
- Competitor Analysis - spend & creative-
- Creative Analysis - performance recommendations
Please get in touch if you are interested in any of the above services or if there’s something else we might be able to help you with.
Flexibility, guaranteed
Media agencies love to tie clients up in 100-page contracts. Signing them becomes such an ordeal that it makes it harder to leave.
That’s not our philosophy - we want you to work with us because you want to work with us. So, our simplified contracts give each party the necessary protections, while making it easy to do business together.
Of course, we hope you will want to keep working with us, and even broaden our remit.
Bringing in new partners can require stakeholder approval, be that management, procurement or finance. That’s why our first project together is offered with a money back satisfaction guarantee.
Getting in Touch
We’d love to hear from you to discuss your challenges and opportunities.
The Team
Fergus Barnett
Founder / Geek in Chief
Some old git who probably should have done something else with his life.
Lucia Li
Analyst
Doesn’t know she’s joined Benchmark Media yet. It’ll be fine. She can make tea and do some MMM stuff.
Pushkin Arya
Team Mascot
Pushkin Arya boasts nearly a decade of experience in the industry. Passionate about business and innovation, Alex Smith managed to recruit an excellent team of professionals and win the attention of investors as well as the media. Give us a call if you want to get in touch with Alex Smith.